Seth “Kanye” Beaird, as his fellow rodbusters call him, is the picture of a true Cruncher. As a Foreman, he oversees jobsite operations in the field. This job title includes an immense amount of responsibility, such as making sure that everyone knows what they should be doing at all times, that the job runs smoothly day to day, and that it’s completed in a timely manner. On the job, Seth takes our company motto very seriously, wasting neither money nor time as he strives to produce excellent work. Pike Motorworks is his favorite jobsite in his extensive Cruncher portfolio, located on Capitol Hill in Seattle. When asked what motivates him, he responded, “my family and job,” an answer that exemplifies the core community values we strive to embody as a company.
The Cruncher family takes a backseat only to his own family, according to Seth. He is the proud father of Bryden, 3, and Layla, just 9 months old. Seth readily admits that his wife is his hero, and that fatherhood is his proudest achievement. He reflects that, as a Cruncher, he feels “part of a tight-knit family that takes pride in what we do.” He acknowledges that perseverance is his greatest strength, an attribute which has served him well as an ironworker. His family-oriented approach to life and work demonstrate a sense of loyalty that is hard to come by these days.
Despite his deep sense of commitment to work and family, Seth is far from a solemn guy, just as his Cruncher nickname of Kanye would indicate. When you meet him, it’s readily apparent what an intense fireball of activity he can be. Seth is a crowd favorite at work, and it is easy to see why. He’s as American as apple pie, from his enthusiasm for great music (he enjoys everything, “rock, rap, country, etc.,” but named Ozzy Osbourne as his all-time favorite artist) to his favorite foods (turkey and cheese sandwiches for lunch, and chocolate mint ice cream). He’s clearly a man’s man as well, expressing a love of pool, bowling, camping, and home renovations as some of his hobbies. Having grown up in Olympia, Seth is a Northwesterner through and through – when asked what the best part of living in the Pacific Northwest was, he answered simply “the trees.” His wife had a huge smile on her face when she tapped Richard Gere to play Seth in a movie of his life, and the choice is apt. Seth is friendly and instantly likeable, and his exuberance is infectious, which makes him a fantastic foreman and friend.
We’re very lucky to call Seth a part of our Cruncher family, and we’re proud of his drive and work ethic. He would be an asset to any organization, and certainly makes the name of Cruncher Construction shine brighter through his perseverance and hard work.
*This piece is the first of what we hope will be an enlightening and enjoyable series on the people that make Cruncher Construction a unique, wonderful place to work.*